Digital Blueprint Ltd

BRAND STRATEGY

& IDENTITY.

Building brands to stand out from the competition

VIEW OUR BRAND CASE STUDIES >>

A brand isn’t just a logo, website or tagline, it is your business’ personality and your character. Without branding, your company is invisible. Your brand identity plays an important part in how you form new relationships and also how you create lasting impressions. Branding is essential to create an immediately recognisable corporate identity that not only sets you ahead of your competitors but adds value to products and service.

At Digital Blueprint we will work with you to develop a consistent identity which resonates with your audience, tells your story and communicates your brand values. Whether your current brand needs a refresh, or you’re launching a brand new product or service, our design team use a broad range of skills to build solid and powerful branding which will distinguish your business and set your brand apart.

>>  Brand strategy

>>  Logo & identity

>>  Messaging & positioning

>>  Brand architecture

>>  Brand style guide

>>  Voice & tone

>>  Naming & taglines

>>  Launch strategy

01

DISCOVERY

Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.